The interior of the shop is themed to a countryside Norwegian shop and features sweaters, trolls, Frozen merchandise, candy, perfume, jewelry and more.
The shop is broken up into different parts by merchandise, with the largest shop selling clothing (The Fjording), a smaller shop selling candy, and another shop selling fragrances and jewelry. The fragrance and jewelry shop is themed with early 20th century artifacts on the wall. And all of the shops have a wood finish to the walls and many of the displays. All of the connected shops are considered part of The Fjording, but some signage also refers to it as The Puffin’s Roost.