What appear to be three connected shops are actually a single shop known as Once Upon a Time. Additional signage also refers to the location as Mouse About Town and Sunset Club Couture. On the Tower of Terror side of Once Upon a Time, the exterior is based on the Carthay Circle Theater building. The original Carthay Circle Theater in Los Angeles, California is where Snow White and the Seven Dwarf's originally premiered on December 21, 1937.
Inside Once Upon a Time guests can purchase trendy Princess themed clothing, purses, and hats.