The Emporium is the primary souvenir shop in the Magic Kingdom. The merchandise available is comparable to Mouse Gear in Epcot with only The World of Disney Store at Downtown Disney offering a wider selection of merchandise.
The store has been reconfigured in recent years to exist as one single store with interior connections. Starting from the entrance and walking towards Cinderella's Castle, the sections are:
- Souvenirs/Snacks Home Giftables
- Toys Boys' Apparel
- Seasonal Magic Kingdom Logo
- Costumes Girls' Apparel
- Mens' / Women Apparel