End to ‘One Disney’ Mandate Between Disneyland and Disney World


Multiple reports indicate that the long running "One Disney" mandate that connected both the Disneyland and Disney World resorts has come to an end. The idea, originally conceived by former Disney Executive Jay Rasulo (CFO, and Presidents of Parks and Resorts) had theme park decisions for both coasts centralized in Orlando.

This "One Disney" approach led to many things like merchandise, operational decisions, paper goods and shopping bags to all be branded as "Disney Parks" as opposed to having separate identities for each resort.

Both WDWMagic.com user WDW1974 as well as MiceChat.com have reported in the past week that changes to this protocol are already underway. The change appears to be spearheaded by current head of Parks and Resorts, Bob Chapek who has recently pushed for Disney World managers to travel to California to observe their operations. Chapek reportedly feels that Disneyland's operations are better than Disney World's and the objective is to raise the level of Disney World management.