Innoventions East included an expansive sponsored show floor that featured exhibits like Storm Struck and Sum of All Thrills, both of which closed in September of 2016. The handful of remaining exhibits included Take a Nanooze Break and Colortopia presented by Glidden paints, both of which closed in September of 2019.
The area is also home to the Mouse Gear retail location and the Electric Umbrella restaurant.
Most of the exhibits in Innoventions East had their last day of operation by September 14, 2016. Additional exhibits had their last day of operation on September 7, 2019. Mouse Gear and the Electric Umbrella remained part of the building structure but Innoventions East and West officially became extinct September 7, 2019.