Add a Splash of Color to Your Epcot Visit with Colortopia Presented by Glidden

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As reported yesterday, Colortopia by Glidden debuted today at Epcot's Innoventions East. The Disney Parks Blog was on hand for the opening ceremony.

The exhibit features three immersive zones:

  • “Power of Color Theater.” – This area uses vibrant colors and sounds to look into the psychology of color. For example, red can make me feel several emotions at once like anger or love.
  • “The Color Lab” – This area has two interactive components. One is the Color Mix ‘n Match where guests can create different colors by combining other colors. The other interactive area is called Spinning Spectrums. This area uses revolving multi-colored disks to test color perception. The disks are spun and guests can attempt to determine the color of the disks.
  • "Color Our World,” – This area features color shadows and a magic paintbrush. This allows guests to interact with a digital screen where the storyline of the scene on screen changes based on the chosen color.

A Colortopia mobile app also allowed guests to interact with other areas of Epcot as well.